"We had a wonderful holiday in this hotel. Although it was once designed as "adults only", I think the current change to "families welcome" has been beneficial, although remnants of the fact that the hotel was originally adults-only remain (instead of a children's corner or games room, for example, there is a blasted playstation/nintendo game room). It is therefore not a typical hotel for families with small children. However, we didn't mind that, quite the opposite. We were able to have fun with our kids on the beaches, in town or just by the pool. The quadruple rooms are just the right size, amazingly comfortable and stylishly equipped with two bathrooms. The half board is of a high standard, with lots of local and fresh food, a great choice. The only minus could perhaps be the sweet Croatian post-mix juices as drinks. However, there is also water (even flavoured) + of course you can order anything from the nice and attentive waiters. The hotel's pool, facilities, plenty of sunbeds, clean towels, helpful, smiling staff, rental equipment, e-scooters or bikes, and boat taxis to various Rab beaches only underline the hotel's great service. Even though the holiday was more expensive, we don't regret the money, we were taken care of in a royal way for a week and the hotel lived up to its name "Imperial"... :-)"